The MOOD PANEL
You are not just answering questions. You are changing what gets built.
The MOOD panel puts women at the centre of the research that shapes the world around them. Not as subjects. As contributors. This is how the data gap closes.
80%
of consumer decisions are made or influenced by women. Most of the data used to understand those decisions still uses men as the default.
2 MIN
The MOOD survey takes under two minutes. The influence it creates lasts considerably longer than that.
ZERO
times your data will be sold, passed on, or used for anything other than building a more complete picture of women's real lives.
"We are not building another database of women. We are building the insight that makes every decision about women more honest."
— Sev and Morwenna, Co-founders
what the panel actually is
Being part of the solution to a very real problem.
From drug trials to crash test dummies to office temperature settings, the data that shapes the world around us was largely built on men and applied to everyone. Women were not excluded out of malice. They were excluded out of habit, assumption, and a very long history of not asking the right question.
The result is products that do not quite fit, policies that miss the mark, and business decisions made without really understanding half the population they are trying to reach.
The MOOD panel exists to change that. By joining, you become a regular contributor to research that businesses, governments and NGOs actually use to make better decisions. Your experience shapes what gets built. Your perspective shifts what gets funded. Your voice is in the data in a way it has not always been.
that is not a small thing
your data, your terms
1
You choose what you share. Your responses are anonymised and aggregated. They are never sold, never passed to third parties, never used for anything other than MOOD research.
real research. real reach.
2
MOOD's findings go directly to the organisations making decisions that affect women's lives. Health, careers, money, policy. Your answers reach the rooms where those decisions are made.
part of something bigger
3
Panel members are part of the MOOD community. Early access to findings, invitations to shape future research questions, and the knowledge that your voice is genuinely in the picture.
How it works
Simple to join.
Genuinely worth doing.
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01. Sign up below
Fill in the form. It takes two minutes. No lengthy sign-up, no hidden commitments. Just your name, email, and a few basic details so we can send you the right research.
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02. Receive surveys
MOOD surveys land in your inbox when they are live. Short, specific and always on something that matters. You respond when it suits you. There is no obligation to complete every one.
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03. Shape the findings
Your responses contribute to aggregated insight that MOOD shares with organisations. You will hear how the data lands. We believe in closing the loop.
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04. Influence what gets built
This is the part that matters. The research MOOD produces changes decisions. Products, policies, services. That change starts with your voice in the data.
OUR COMMITMENTS TO YOU
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What MOOD stands for. With receipts.
We will never ask you to trust us without showing you what that trust is worth. These are not aspirations. They are the terms on which MOOD operates.
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Your data is protected. Always.
Every response is anonymised and aggregated before it goes anywhere. MOOD will never sell, share or pass on individual data. Not to research buyers, not to brands, not to anyone. The panel is ours. The trust that comes with it is yours.
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You will hear what your voice produced.
Panel members receive updates on how MOOD findings are being used. Not vague claims. Actual updates on where the research has landed and what decisions it has shaped. You are part of the story, not the footnote.
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No spam. No faff. No obligation.
Surveys arrive when they are live. You complete them when it suits you. You can leave the panel at any time with no friction. We respect your time the same way we expect organisations to respect the data that represents it.
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Your experience shapes the questions.
MOOD does not decide what women find important and then go looking for evidence. Panel members help shape what gets asked. If the right question is not being asked, we want to hear that too.
Values without
action are just
good intentions.
A meaningful share of MOOD's earnings goes directly to organisations doing the structural work that changes things for women. Not token gestures. Not end-of-year rounding up. A genuine, ongoing commitment.
We back causes that work on the things MOOD's research surfaces. Policy lobbying. Healthcare access. Economic independence. Representation in the rooms where decisions are made.
When you join the panel, you are not just contributing your voice. You are part of a model where the research creates change and a portion of what it earns funds more of it. That is the loop we are building.
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Organisations working to change the legislation and funding frameworks that shape women's lives at a structural level.
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Research, advocacy and access organisations that aim to close the gap in health outcomes for women that the data has long made invisible.
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Initiatives that address the pay gap, unpaid labour, career interruption and the financial realities that data rarely captures honestly.
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Organisations working to put women in the rooms where decisions are made, not just the research that informs them.
WHO IS MOOD PANEL FOR?
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WHO IS THIS FOR
If you have ever felt like a product was not quite made for you. Like a policy missed the point. Like the data about women's lives somehow did not include your life. This is for you.
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WORKING WOMEN
Navigating a workplace still catching up
Your experience of pay, progression, flexibility, bias and the invisible load deserves to be in the data that shapes how organisations design work.
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ALL STAGES OF LIFE
Because women are not a monolith
MOOD wants voices from women across all ages, life stages and circumstances. Perimenopause, motherhood, caregiving, retirement. The whole picture.
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ANYONE WHO IS DONE WAITING
Ready to be part of the fix
You do not need research credentials or policy experience. You need a perspective shaped by living as a woman. That is the only qualification that matters here.