The data was immaculate. The truth was somewhere else.
People are messy. We answer surveys tired, guarded, minimising a bit, performing a bit. One clean number never holds a messy person. You need several, pulled against each other, read by someone who knows the reflex because she has it too. AI can count beautifully. It takes people to know people.
Seeing the Bigger Picture: Why Quantitative Data Matters in Understanding Women
Quantitative data helps us see the bigger picture. By exploring attitudes and behaviours at scale, it reveals patterns that shape women’s lives, decisions and experiences.